As declared in the start of the year, 2012 is a year where we want to increase our active playerbase.
6 months passed since the start of 2012 and 8.5 months since the launch of our last universe: Massacre. We have no stable cycling for a new universe; we always judge according to data at hand with a view to launch as few as possible. Our initial plans were for a completely different universe which would launch in February 2012. This plan is currently on hold.
Meanwhile, recently, we are discussing the launch of a new universe now, with same features as current ones but a different setup; We believe that there is absolutely no realistic need to launch a universe with same setup as another.
So here comes our big dilemma, should the new universe be good for newcomers or a gem for the experienced players?
The question is really hard and here are some data to take in mind before deciding:
-Zorg Empire has a pool of 160 000 players who have played the game in the past. The vast majority of them are perhaps total newbies who will most probably not bother to come back. There is also a high percentage that was involved more with the game that is expected to give a try in a new universe. However a big part of this percentage is expected to desert after about a month due to poor standing (the game is very fierce in competition and perhaps we need to take this in mind)
-Besides the pool, we will invest in advertising. We estimate to increase our playerbase by at least 20% with a view to take it to 50%, in this way.
-We believe that the game is currently at its best phase in regards to:
- Financial Health (In compare to 2009)
- Server Capacity (When we started in 2009, we were constantly running out of capacity. Such problems do not exist any more. In contrary, we got the basis to even quadruple our current playerbase without issues)
- Game integrity (no bugs!)
- Community (Many Experienced players and a noisy community in compare to nothing back when we started. We are also well structured in administration of this community)
- Feature-rich game (Just for the record, when we started, we even lacked RF)
So, the final question and the big dilemma is how should our new universe be designed. Should we create a universe to allure experienced players or a universe that will keep newcomers in.
Keep in mind that a series of poor excuses that appear in the forums from time to time have no relation to the numbers we are after here. Active players who are knowledgeable enough to know the mechanisms of the game are not expected to leave because of these mechanisms. Even if they do, they are expected to return. Instead, we are speaking for mass numbers here and how to ensure that the universe details will provide them the interest for them to stay.
We are waiting for your feedback.